In 2019, Weaymouth Creative was asked to bring a fresh — but scaleable and long lasting — look and feel to the superhero-themed campaign creative. We developed eye-catching, graphic illustrations inspired by “pop-art” style visuals as the background for real superheroes: Holland Bloorview clients and staff captured in dynamic photos art directed by our team.
We have worked on the annual campaign every year since 2019, developing hundreds of distinct print and digital advertising assets, social media content and internal collateral pieces of all sizes and formats, as well as corporate templates for the Holland Bloorview team to customize themselves. We update the campaign each year with relevant content, and feature new ‘heroes’ and ambassadors donning their capes across all the assets.
